March 07, 2023 -- By Wendy B.

Our JLC 2023 Experience

We had an amazing time at JLC Live 2023 in Providence, RI, which was our first official trade show in the US. The experience exceeded our expectations, and we had the opportunity to connect with both old and new friends while introducing our new Innovatools Modular Brake to the market. Our booth was buzzing with excitement as we showcased our Innovatools 10’6” Modular Heavy Duty Brake with 24” deep throat, which comes with a variety of lengths and throat depth options, along with our innovative Two-Way Cutter, Measuring Tool, Material Stopper, Anvil extensions, as well as our line of radius adjustable Multi-Trowel.

The team showing off our new brake at JLC Live 2023

Being able to demonstrate the value of our tools to contractors in person and showcasing the advantages of our Next Generation Products was incredibly rewarding and educational for everyone involved. John Miller, a veteran in the industry since the early 80’s who has worked within the brake industry for more than 40 years, conducted up-close live demos that left a lasting impression on our visitors. In his words "Nothing has changed in this industry in over 30 years and I am happy to be working alongside Alex and the Innovatools staff to introduce the Next Generation of Modular Brakes and Brake accessories." Having someone like John, who has been working in the bending brake industry for decades, standing alongside us and sharing our story was truly invaluable. It meant the world to us to have someone with such expertise endorsing our products and helping us spread the word about our innovative, Next-Generation of tools for the bending industry.

Our friend John Miller doing a live demo

There was so much buzz around our booth I think we had Every influencer in the industry that attended JLC stopped by to check us out! Kyle Stumpenhorst from RR Buildings even recorded a YouTube video which is posted on his channel with over 28K views already. “The First MAJOR change in Portable Brakes in 30 Years".

Alex going over our brake's features with Kyle from RR Buildings

Our booth also received a lot of attention from fellow contractors, general show attendees and oh ya our 3D embossed baseball caps were a huge hit! Everyone seemed really impressed with the product demos and saw firsthand how our tools could improve their work efficiency and productivity and experience first hand the feel and looks of an industry leading quality tool. It was rewarding to see the impact our products could have on their work, and we were happy to help them make a purchase that will benefit their business.

Alex with Kyle Stumpenhorst from RR Buildings

Overall, JLC Live 2023 was an incredible experience for us, and we are excited to continue showcasing our products at other events. We are proud of our team's hard work, and we thank everyone who visited our booth for their interest and support. We look forward to helping more contractors elevate their work with our Next Generation Products. See you in 2024...